divergent is one of the leading business corporation in Tokyo. It provides in depth research, analysis to produce a range of high quality business advertising products and marketing techniques across multiple business sectors. A team of divergent uses robust research methodologies including in-depth primary and secondary techniques, to deliver high quality products. divergent offers business value to 100+ clients with its excellent expertise in diversified business methodology.
Vital characteristics of different media to connect to cross media strategies.
Complex use of push type media (brochures) and pull type media (Web) results in the powerful synergies to overcome the cons and boost up the complementary pros. It stimulates the purchasing behaviour of products, services and expand effective sales promotions.
The strategic conjunction between the media allows to generate a high synergistic effect such as to deploy high impact brand image.
Further more, the cross media strategy has benefits of computing a single source for multiple uses ( production efficiency is improved through the reuse of single data). It is a cost effective advertising strategy which mitigates the cost.
It becomes the major responsibility of the web to save the cost of global advertising for attracting customers.
Search engine is the main valuable conductor of the website. It allows the user to perform the information search by entering the keyword that nourishes a strong interest.
Distribution of paper media such as brochures, document request correspondence with excellent versatility to sales support, dealers, distributors etc. results to give a high reliable information to users stimulating purchase willingness.
It is possible to perform the closing force that utilises manpower (Human work force for sales). After customer shows the willingness to purchase, a proper enclosed brochure + other value added reliable information through website adds an appeal and reflects value to the customer. Close rate will be achieved.
In divergent, we will be analysing the challenges and goals of the current situation and make the selection of a medium to find the effective contacts connecting the clients and users such as hitosara and gourmet pia helps to connect the user and clients.